Strategic Breakdown: Majlis Lamu Kenya
Why a proven hospitality strategy increased direct bookings and drove occupancy from 46% to 70%.
(independent analysis)
The Overview:
The Majlis operates in a highly competitive hospitality market where attention is scarce and differentiation is critical.
Rather than relying on traditional advertising or OTA-driven exposure, their digital presence demonstrates a modern approach to guest acquisition: a social funnel that prioritizes experiential-storytelling content.
Their marketing does not sell rooms, it sells feeling, identity, and lifestyle - which aligns perfectly with how modern guests make decisions.
Core Challenges:
OTAs control demand and compress margins.
Guests compare properties emotionally, not logically.
Traditional content fails to communicate feeling. Most hotels are selling rooms.
CTAs are too salesy.
Core Solutions:
Social Funnels allow hotels to regain control of revenue streams.
Instead of highlighting price and features, lead with experiential storytelling. This creates psychological-ownership, making the viewer feel as if they’ve already experienced the property.
High-performing hotels sell the experience of the location.
The viewer isn’t always asked to “book now.” Instead, they are invited to imagine themselves already there.
WHY IT WORKS:
Not only does this viral-style content lead with value, it’s aesthetic enough to create desire: the typography implies luxury and status, the music generates uplifting and aspirational emotions, and the visual motion bolsters the sensory experience which increases audience retention and organic reach. This improves brand awareness and positioning.
WHY IT WORKS:
Compared to the posed, static lifestyle images of the past, educational & experiential videos offer a more authentic, dynamic view of the property experience. It showcases more than an amenity or activity — it evokes a sense of real joy, wonder, and awe. This builds emotional connection with the audience and increases buying temperature.
WHY IT WORKS:
This conversion content still provides value in a viral-style before making the call to action. By delivering value first, we maintain audience retention and build emotional connection. Asking viewers to comment a word allows us to increase engagement, build connection, and provide trackable, direct-booking links which reduces reliance on OTAs.
Getting to the Point:
The Majlis uses social media as a Demand Engine, not a static showcase. Instead of asking, “What should we post?”, they instead ask, “How do we make the right guest want this before they search?” This is the difference between visibility and conversion.
Why Social Funnels Work:
At its core, this strategy works because it…
Builds desire before intent.
Shortens the decision-making cycle.
Pre-sells the experience emotionally.
Reduces reliance on OTAs.
Increases direct booking confidence.
The guests do not arrive curious. They arrive convinced.
Who This Works Best For:
This strategy is especially effective for…
Independent luxury and boutique hotels.
Properties priced at $500-$1000+/night.
Hotels overly dependent on OTAs.
Brands with strong experiences but weak storytelling.
If your property delivers on exceptional experiences but struggles to communicate its value online, a social funnel will solve that problem.
Ready for change?
Let’s turn your profile into a direct-booking machine ⚙
Note: This is an independent, strategic analysis. We are not affiliated with or contracted by The Majlis.